TOOLS OF THE TRADE reaches builders and contractors who rely on our signature tool tests, tool reviews and new product information to make their purchasing decisions. Our readers are professionals who use tools on the jobsite every day. In fact, 72% of TOOLS OF THE TRADE subscribers reported they made a tool purchase as a result of reading the magazine.*

Since we focus solely on tools, we keep products front and center. Tool product manufacturers rely on TOOLS OF THE TRADE to reach these tool enthusiasts and construction professionals who are constantly buying professional grade tools for themselves and their employees and influencing others on the jobsite.

Source: TOOLS OF THE TRADE Reader Profile Study, 2009